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Phofay

Glides smooth. No skips.

Continuous flow for flawless lines.
Dual-ended: precision tip + wing stamp = perfect cat eye.

Phofay

Matte Finish, Instant Hydration

Smooth, shine-free skin with a boost of moisture.

Phofay

Luxuriously creamy, effortlessly blendable.

For precise lines or a softly sculpted look.

Phofay

22% fuller lips.

Luscious, hydrated, and velvet-soft lips.

Phofay

Juicy Lip Oil Banner

98% agreed their lips looked healthier and smoother.

PHOFAY Highlighter Wand

Type:

PHOFAY Highlighter Wand

Regular price From $25.99 USD
Sale price From $25.99 USD Regular price
PHOFAY Jelly Lip Oil

Type:

PHOFAY Jelly Lip Oil

Regular price From $21.99 USD
Sale price From $21.99 USD Regular price
PHOFAY Lip Tint

Type:

PHOFAY Lip Tint

Regular price From $18.99 USD
Sale price From $18.99 USD Regular price
PHOFAY Eyeliner

Type:

PHOFAY Eyeliner

Regular price From $19.90 USD
Sale price From $19.90 USD Regular price
PHOFAY Hyaluronic Lip Gloss

Type:

PHOFAY Hyaluronic Lip Gloss

Regular price From $21.99 USD
Sale price From $21.99 USD Regular price
PHOFAY Juicy Lip Oil

Type:

PHOFAY Juicy Lip Oil

Regular price From $21.99 USD
Sale price From $21.99 USD Regular price
PHOFAY Lipliner

Type:

PHOFAY Lipliner

Regular price From $18.90 USD
Sale price From $18.90 USD Regular price
PHOFAY Matte Lipstick

Type:

PHOFAY Matte Lipstick

Regular price From $23.20 USD
Sale price From $23.20 USD Regular price

Define Your Radiance

Seamless blendability for every skin tone. Effortless sculpting, universally flattering.

1
PHOFAY Shaping CONTOUR Stick
Regular price $25.90 USD
Sale price $25.90 USD Regular price
Your ritual, refined. [img1] Contour to sculpt, [img2] gloss to glow, [img3] powder to perfect.

Testimonials

— Maya J.

This contour stick? Obsessed. Blends like butter and makes me feel like a runway model in 5 seconds.

— Jess K


The lip oil is actually magic. Glossy but not sticky, and my lips feel so soft. She’s a 10/10.

— Isabelle M.


The contour stick melts into my skin like a dream. It gives me that soft, sculpted look without ever feeling heavy

— Lena R.

I’ve tried so many glosses, but PHOFAY’s plumper is on another level. Hydrating, smooth, and just the right amount of shine.

— Chloe D.


The eyeliner is genius. It glides on like silk, no skipping, no smudging. I finally nailed my cat eye.