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Phofay

Glides smooth. No skips.

Continuous flow for flawless lines.
Dual-ended: precision tip + wing stamp = perfect cat eye.

Line & Define
Phofay

Matte Finish, Instant Hydration

Smooth, shine-free skin with a boost of moisture.

Find Your Shade
Phofay

Luxuriously creamy, effortlessly blendable.

For precise lines or a softly sculpted look.

Discover the Pencils
Phofay

22% fuller lips.

Luscious, hydrated, and velvet-soft lips.

Plump Your Pout
Phofay

Juicy Lip Oil Banner

98% agreed their lips looked healthier and smoother.

Get the Glow
PHOFAY Eyeliner

PHOFAY Eyeliner

From $19.90
From $19.90
PHOFAY Highlighter Wand

PHOFAY Highlighter Wand

From $25.99
From $25.99
PHOFAY Hyaluronic Lip Gloss

PHOFAY Hyaluronic Lip Gloss

From $21.99
From $21.99
PHOFAY Jelly Lip Oil

PHOFAY Jelly Lip Oil

From $21.99
From $21.99
PHOFAY Juicy Lip Oil

PHOFAY Juicy Lip Oil

From $21.99
From $21.99
PHOFAY Lipliner

PHOFAY Lipliner

From $18.90
From $18.90
PHOFAY Matte Lipstick

PHOFAY Matte Lipstick

From $23.20
From $23.20
PHOFAY Mousse Liquid Blush

PHOFAY Mousse Liquid Blush

From $22.99
From $22.99
See the full drop
1

Define Your Radiance

Seamless blendability for every skin tone. Effortless sculpting, universally flattering.

1
PHOFAY Shaping CONTOUR Stick
PHOFAY Shaping CONTOUR Stick
$25.90
$25.90
Your ritual, refined. [img1] Contour to sculpt, [img2] gloss to glow, [img3] powder to perfect.
Save 48%

PHOFAY POLY KERATIN BURNT HAIR RESTORATION CREAM

PHOFAY POLY KERATIN BURNT HAIR RESTORATION CREAM

$30.99
$30.99 $59.99

Net Weight: 250ml  1 CAN：340ML

Functions: Long-lasting moisturizing, soft and smooth

SUGGESTED USAGE: 
AFTER SHAMPOOING, APPLY APPROPRIATE AMOUNT OF HAIR MASK ON THE HAIR, MASSAGE FOR TWO OR THREE MINUTES AND RINSE OFF WITH WATER

QUANTITY: 1 pc
User Type: VIP Price
VIP ADD TO CART

By purchasing this offer, you acknowledge that you have read and agreed to our website Terms of Service and billing terms. This offer is only valid for people in our VIP Membership program. If you are a first time buyer, you will be charged 29.99 dollars each month. Cancel anytime. If you want to pay full price and not enroll in any membership, please click the Guest Add to Cart Button below or at the bottom of this page.

GUEST ADD TO CART
  • Orders over $50 ship free
  • 30 day returns

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Explore the Collection


Curated essentials for every expression of beauty.

EYELINER

5 items


Precision meets artistry. From ultra-fine tips to bold wing stamps, achieve effortlessly defined eyes with every stroke.

EYEBROWS

4 items


Shape, sculpt, and set. Discover brow-perfecting formulas for a polished finish that frames your face flawlessly.

POWDER

2 items


Soft-focus perfection. Weightless powders that blur, set, and mattify—leaving skin silky and luminous all day.

HIGHLIGHTER

2 items


Glow with intention. Luminous highlighters that melt into skin, adding dimension and radiance to every complexion.

Testimonials

— Maya J.

This contour stick? Obsessed. Blends like butter and makes me feel like a runway model in 5 seconds.

— Jess K


The lip oil is actually magic. Glossy but not sticky, and my lips feel so soft. She’s a 10/10.

— Isabelle M.


The contour stick melts into my skin like a dream. It gives me that soft, sculpted look without ever feeling heavy

— Lena R.

I’ve tried so many glosses, but PHOFAY’s plumper is on another level. Hydrating, smooth, and just the right amount of shine.

— Chloe D.


The eyeliner is genius. It glides on like silk, no skipping, no smudging. I finally nailed my cat eye.
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